Our Approach: Supporting B2B Growth at Every Step
At Essential Media, our mission is to empower B2B founders, marketers, and sales leaders to thrive. We understand the challenges of expanding a business, and we’ve tailored our services to be your ally through every growth phase. Together, we tackle the tough questions on growth.
We craft digital experiences that resonate with and bring value to your audience, utilizing a blend of analytics, insight, expertise, content, marketing technology, and a fast-paced cycle of testing and refinement to achieve concrete results.
Our priority is your success, measured by real outcomes—not the hours we log.
We've Put Together the Perfect Team. Our team is filled with the best digital sales and marketing pros you could wish for, like having your dream team right inside your company.
Moving with Speed, Driven by Passion, Focused on Precision
We see ourselves as more than just a service provider. Our clients rely on us for guidance on pivotal growth decisions, and our approach reflects that trust.
Speed
In the vast digital landscape, opportunities are endless. The key is to begin. We turn strategies into action by moving swiftly, learning quickly, and adapting constantly.
Learning
Our journey is one of continuous improvement, exploring new methods, and refining our strategies. We share every insight with you, evolving together in an ever-changing environment.
Adaptable
Your business is always changing, and what it looks like in a few months might be completely different. We change our approach to fit your needs as they evolve.
Data Driven
We base everything we do on data. We try new things, test them out, and use data to make better choices. We only move forward when we can see and measure the impact.
Expertise
Our deep knowledge in the B2B tech and SaaS fields lets us tap into a wealth of experience from our team, guiding your business growth on the most effective paths.
Technology
Technology is at our core. We utilize tools like Slack, Google Docs, Airtable, and Zoom for seamless communication and collaboration with our clients.
Results-Oriented
We focus on results, not hours worked. Our services are structured to be straightforward and transparent in both access and payment.
Our Approach to Working Together
First, we dive into understanding your goals, what matters most to you, and who your audience is. Based on your current stage, our approach adjusts. We recognize that a business with a seasoned marketing team needs a completely different strategy from one that's just stepping into the market for the first time.
Here’s Our Strategy for Growth
We start by crafting a growth playbook that outlines your strategy for expansion, placing your target audience at the heart of everything. From the strategy we agree on, we'll set objectives for every 90 days, broken down into three 30-day sprints.
Each sprint builds upon the last, allowing us to gradually increase your market presence and sophistication based on solid experience, data, and expertise.
Every two weeks, we’ll catch up to keep you informed about what’s been happening and what’s next. Monthly, we’ll take a deep dive into your data and analytics to share successes and areas for improvement. These insights will guide the action plan for the next 90 days, ensuring continuous progress and adjustment to our strategy.
