B2B SaaS & tech paid social agency
Generate enduring demand through
B2B paid social advertising
Our paid social initiatives craft a seamless online purchasing experience, propelling sales results for businesses in the B2B SaaS and tech sectors.
B2B paid social, the Essential Media way
You’re using freelancers to manage paid social or your team has self-taught to where you are today. You’ve invested too much for too little return. You need expertise to get more out of your budget.
Educate, don’t sell
All too often B2B businesses get excited by the targeting capabilities of paid social platforms and spin up demo/sales conversion ads thinking this will get them sales conversations. The reality? It rarely does.
You need a considered strategy that educates you audience on their pains, builds trust with them so they see you as an expert, and convinces them to choose you when they become in-market to buy.
Build a Complete Funnel Path
You've just launched a new, exciting project, and everyone at work is thrilled. You start a campaign for it, but then what? Fast forward two months, and you find yourself with many eBook leads that haven’t led to anything. Sales is unhappy, leaders are unhappy, and everyone is wondering if it was worth it.
The trick to making it work is to plan out the entire journey from start to finish and to rethink if you always need to hide your assets behind a gate. Mixing gated (hidden) and ungated (open) content is key. This way, you can really understand which organizations are interested without forcing demand that's not really there.
Focus on Key Metrics
Even though platforms offer a wealth of data, it can often feel like too much. It's crucial to identify which metrics truly matter and deserve your daily attention to enhance or impair your campaign's performance.
Beyond just platform analytics, adopting a strategy centered around revenue is essential. We'll experiment to find out which campaigns, content, and messages connect best with your target audience and fine-tune our approach to boost sales results.
Struggling to get ROI from your paid search campaigns?
We’ll audit, strategise, create and manage your paid search campaigns with a focus on what matters — revenue.